Jeff Jarvis of Buzzmachine has finally forced someone at Dell Computers to turn on a light switch and realize that giving bad customer service to someone with Jarvis’ profile is bad for business.
Online Media Daily reports that Dell has implemented new procedures for dealing with bloggers. The company’s public relations department now monitors blogs looking for commentaries and complaints and has begun forwarding complaints from people “with personally identifiable information” to the customer service department so that representatives can contact dissatisfied consumers directly.
