Danny Bass joins Mutinex, targets growth in APAC and US markets

"Danny Bass Growth"

Danny Bass, former chief of Dentsu Media and IPG Mediabrands, has joined Mutinex as their first Chief Revenue Officer.

Respected in the media sector, Bass will work on revenue growth strategies for both the APAC and US markets. His goals include enhancing current business and fostering opportunities in new territories.

Mutinex is evolving beyond standard Market Mix Modelling (MMM) practices. A significant announcement expected soon should present a shift in their approach towards marketing investment.

Vice President at Mutinex, Henry Innis, is optimistic that this novel approach could rake in a ten-fold increase in marketing investment.

With this move, Bass and Innis intend to make Mutinex a credible name in the MMM industry.

Bass’s strategic direction for Mutinex growth

They aim to model their approach after industry giants like IBM, setting a high standard of reliable performance.

Bass’s strategic plan is to strengthen trust among Chief Marketing Officers (CMOs) and executives. With the right backing, CMOs can confidently ask for larger budgets while providing assurance of a significant ROI.

See Also
Ecommerce SEO Evolution

The team driving Mutinex includes veteran executives like John Sintras, previously at IPG-owned Huge, and Henry Innis, Global CEO and Co-founder of Mutinex. Tasked with driving international and functional growth, they plan to implement innovative revenue-generation strategies.

Bass acknowledges the mounting challenges faced by modern marketers and emphasizes the importance of smart business investment.

He views Mutinex as a viable solution and believes their departure from traditional MMM could bring a significant transformation in the industry.

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Lily Foster

Lily Foster

Lily Foster is the creative mind behind an inspiring and influential lifestyle blog, captivating readers with her authentic voice and vibrant content. With a passion for storytelling and a flair for design, Lily curates a captivating online space where readers can find inspiration and encouragement.

RECENT ARTICLES

TRENDING AROUND THE WEB

6 zodiac signs who take a while to warm up to new people

6 zodiac signs who take a while to warm up to new people

Parent From Heart

8 subtle traits of individuals who are quiet but exceptionally self-assured

8 subtle traits of individuals who are quiet but exceptionally self-assured

Hack Spirit

People who get in heated political debates with strangers on social media typically display these 7 behaviors

People who get in heated political debates with strangers on social media typically display these 7 behaviors

NewsReports

8 simple phrases you should use if you want to sound smarter, according to psychology

8 simple phrases you should use if you want to sound smarter, according to psychology

Global English Editing

4 zodiac signs who make the highest-quality mothers

4 zodiac signs who make the highest-quality mothers

My Inner Creative

8 signs that you are much more intelligent than people give you credit for

8 signs that you are much more intelligent than people give you credit for

Global English Editing