The Blog Council, a professional community of top global brands dedicated to promoting best practices in corporate blogging, officially launched with members from diverse range of business sectors. The companies included: AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.
The Blog Council serves as forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.
“Major corporations use blogs differently while abiding by the same rules and etiquette,” said Blog Council CEO Andy Sernovitz. “Individual and small-business bloggers don’t face the same issues. For example, we still need to deliver a responsible and effective corporate message, but we need to do it in the complicated environment of the blogosphere. We have to speak for a corporation, but never sound ‘corporate.’ And we have to learn to do it live, and in real-time.”
