The Coca Cola company is under fire for the inclusion of the fake blog as part of its promotion for Coke Zero.
The initial blog had no clear indication that it was indeed a fake blog from the company.
According to BMA, the WhoIs info for the site says it has only been up for 2 months, despite it having a archive of posts back to June of 2005.
Since attention has been bought to the fake blog the company has now moved to brand the blog, however the general outrage seems to be continuing.
