Chitika study suggests Digg traffic 3 times less likely to click ads than Google traffic

Recent analysis of 31 days’ worth of Chitika log data by Alden DoRosario showed something that many of us are already aware of: Traffic from Digg translates badly into ad clicks.

Looking at over a billion Chitika ad impressions and millions of clicks in the server log showed that, at least during the immediate and direct effect of a site being Dugg, visitors were over three times less likely to click on a Chitika ad than a visitor coming in from a Google search result.

Data was only collected for the beta Related Products Unit, because the ads are always placed at the end of blog posts, minimising discrepancies due to differing ad positioning. Those publishers who had never been Dugg were also filtered out.

The results of the survey showed that Google traffic had a CTR (Click Through Rate) of 0.97%, whereas Digg traffic’s CTR was 0.30%.

See Also
Digital PR Leaders

It’s an interesting analysis based on an alternative ad system. What’s important to note is that, as well as ensuring that your server can handle the effects of one or more Diggs, the benefits of these short-term influxes are often seen in more inbound links from other sources, more discussion, exposure for your blog as a whole, and some increase in regular readers/subscribers. All these factors should lead to better search engine positioning, which in turn can lead to higher revenue generation from search engine visitors – the 0.97% CTR brigade.

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Andy Merrett

Andy Merrett

Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.

RECENT ARTICLES

TRENDING AROUND THE WEB

5 zodiac signs who will reconnect with a past love on Valentine’s Day

5 zodiac signs who will reconnect with a past love on Valentine’s Day

My Inner Creative

7 phrases manipulators use that sound kind at first but are actually a form of gaslighting

7 phrases manipulators use that sound kind at first but are actually a form of gaslighting

NewsReports

10 rare qualities of people who don’t need money to feel happy

10 rare qualities of people who don’t need money to feel happy

Hack Spirit

7 things a narcissist will do when they realize you’re not an easy person to manipulate

7 things a narcissist will do when they realize you’re not an easy person to manipulate

Global English Editing

6 zodiac signs who think critically and always question the status quo

6 zodiac signs who think critically and always question the status quo

Parent From Heart

5 zodiac signs who will achieve greater happiness in February 2025

5 zodiac signs who will achieve greater happiness in February 2025

My Inner Creative