Blogging for a job

An interesting tale in the Chicago Tribune about bloggers being employed on the strength of their blogs and blogging: although we would not be alone in disagreeing with the headline given to the story:
An unlikely new source of writing talent: Blogs | Chicago Tribune
“The publication that got Elizabeth Spiers her job at New York magazine never saw print. Her witty synthesis of media news and celebrity gossip was showcased on a frequently updated Web log (or “blog”) called Gawker.com, which made its debut late last year and soon became a daily stop for more than 40,000 Web surfers, including much of Manhattan’s media elite.”