“All the Worst Humans,” a book by PR expert Phil Elwood takes the reader on a unique professional journey, from managing Qatar’s disputed World Cup bid to rehabilitating the image of Asma al-Assad, wife of the Syrian President. His unique perspective provides an in-depth look into the tumultuous world of high-stakes PR.
Elwood’s work, notwithstanding his personal battle with Bipolar II disorder and depression, offers an intriguing intersection. He creatively channels these experiences through his work, turning alcohol and suicidal thoughts into an escape through his demanding projects. His life experiences become an integral part of his narrative, offering a raw, unfiltered exploration of mental health in the professional arena.
Adding a lighthearted twist to his intense journey, Elwood incporates humor into his storytelling, balancing deep existential conversations with the absurdity of life. His comedic take on life’s realities offers a refreshing, relatable, and enjoyable narrative that touches upon diverse scopes and experiences.
Beginning his career via a Senate internship in Senator Carl Levin’s office in 2000, Elwood quickly climbed the ranks, earning a reputation for handling complex information under pressure.
Balancing high-stakes PR with personal battles: Phil Elwood’s journey
His experience with Senator Levin profoundly impacted his career, teaching him how to navigate the political landscape and becoming a sought-after PR figure.
Elwood’s PR journey included challenging projects like managing the profile of Libyan dictator Moammar Gaddafi’s son during a secretive Las Vegas visit in 2009. Other high-profile engagements included his contribution to Qatar’s successful 2022 World Cup bid which caught the attention of the Justice Department, eventually leading to an extensive investigation. Such experiences catalyzed a change in his world views, steering his future actions and decisions.
Elwood continued his PR career at Levick Strategic Communications after leaving Brown Lloyd James in the wake of the Arab Spring. Subtle anecdotes about his ongoing battle with mental health and his resilience in overcoming his struggles highlight his journey. Elwood’s experiences offer readers an enlightening look into the high-stakes world of PR and the struggle of maintaining mental health in such an intense environment.
