AOL acquires Sphere for approximately $25m

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AOL has acquired Sphere for a reported $25m according to an announcement on the Sphere blog and on TechCrunch and others.

Sphere is a blog search engine that morphed into a site focusing primarily on providing “Related Content” links to a variety of different websites. It’s tagline of “Sphere It!” could be seen on many sites – including many prominent blogs.

Sphere is expected to remain as a distinct brand within AOL.

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Matt Craven

Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.

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