In the ‘Design Made Easy’ event, Adobe spotlighted the capabilities of Adobe Express and Adobe Firefly in amplifying design efficiency. Playing a key role in various departments including marketing, human resources, and sales, these enterprise-grade applications have dramatically enhanced user growth.
Adobe Express enables businesses to maximize their creative teams’ potential, thanks to its compatibility with other Adobe software. This compatibility, coupled with commercial-grade AI security measures, paves the way for seamless content generation that aligns with brand identity.
Collaboration and automation features in Adobe Express significantly streamline the design development process. The platform fosters better communication among teams, making brainstorming, feedback sessions, and revisions quicker and more efficient.
The value of Adobe Express has been demonstrated with a spectacular 96% quarter-on-quarter increase in active mobile users and an 86% yearly increase in total creations.
Enhancing efficiency with Adobe’s design tools
This growth has been powered by the improved user experience of generative AI, featuring tools like Bulk Create, Generate Custom Models, and Reference Images.
Prominent partnerships with technology giants such as Microsoft, OpenAI, and IBM Consulting have propelled Adobe Express to the forefront of AI innovation. The platform’s commitment to making generative AI accessible has fostered effective collaborations between creative teams, corporate users, and agencies.
Successful testimonials from various companies and nonprofits have praised Adobe Express’s ability to help teams efficiently create and reuse “hero” assets. The platform has proven beneficial for regional marketers, by allowing the creation of content that resonates with local audiences and facilitating the automation of social media content workflows.
Lastly, Adobe Express’s applications in HR and sales departments have been pivotal. Apart from its role in creating engaging content and maintaining brand consistency, it has helped fine-tune recruitment strategies. Organizations like IBM have noted the platform’s multidimensional impact, from reshaping the way they interact with stakeholders to driving business objectives.
