The evolving PR industry is increasingly favoring adaptability, forcing seasoned executives to learn and implement contemporary PR techniques. Despite experience and sizable professional networks, these veteran figures are noticing difficulty in securing jobs. This highlights a pivot to newer techniques, indicating a need for career flexibility and further learning.
A former communications vice president voiced the challenge of finding suitable employment, despite her 25 years of experience. The competition for experienced professionals is high, except in the banking and finance sectors. Many skilled executives are considering entrepreneurship as a more viable path in the face of diminishing job opportunities.
Linkedin posts by execs at the Next Practices Group have shed light on an apparent bias towards younger candidates, especially in tech and consumer sectors. Seasoned professionals argue that their experience and comprehensive understanding of their fields should be valued equal to, if not more than, alignment with the latest technological trends.
Within recent times, an increase in job cuts across sectors, driven by a fear of overstaffing, has created uncertainty.
Adapting to evolving PR industry techniques
Companies are prioritizing tech-savvy candidates over experienced professionals. This shift was notably marked by a stark upturn in layoffs in 2023, correlating with advancing technology in all sectors.
Per advice from Monday Talent’s CEO, mature job seekers are encouraged to omit graduation dates from resumes and LinkedIn profiles to combat age-related bias. Instead, they should highlight recent professional achievements and the invaluable wisdom accumulated from their years of experience. This aspect of job seeking shows potential for high-level positions.
Experienced professionals are struggling to stay relevant in a marketplace that seems to undervalue their skills. They are often overlooked in favor of perceived younger, more tech-adept talent. Tackling this issue is a significant challenge for both seasoned professionals fighting to remain relevant and organizations potentially missing out on the wisdom and insight veteran workers bring to the table.
