Marketing Daily has conducted a study on the blogging knowledge and habits of Americans, and found that 80% of them know what a blog is, with half reading them on a regular basis.
Though the demographics of the 1,000 Americans questioned isn’t obvious, it’s encouraging that a relatively new medium is now so well-known.
Around 60% of blog-reading men, and 50% of women, surf a wide variety of blogs rather than sticking to the same few sites, though it’s not clear how many blogs that constitutes.
Half of all readers say they visit blogs to be entertained, with most of them doing so in addition to existing forms of entertainment. Where blogging has replaced something else, it’s TV, newspapers, and magazines which have lost out.
When it comes to advertising, 43% of those who have visited a blog said they’d noticed ads, and 30% said they’d clicked on ads. Amongst the youngest age group (18-24), 61% had noticed ads on blogs.
8% of Americans claim to have their own blog, with 14% of men and 20% of women blogging.
(Via Marketing Daily)
