The 2024 Experiential & Event PR Awards celebrated remarkable public relations strides this year. These awards recognized winners for their exceptional work and resilience despite challenging circumstances, with strategy and media engagement at the forefront. Exhibiting superior abilities to draw crowds despite social restrictions, winners showcased innovative ways to capture significant attention.
Covering various PR activities, such as consumer activations, B2B networking events, and fanfests, the awards celebrated strategic acumen and unwavering commitment in event planning. The aim was to acknowledge the importance of innovation and effective PR techniques in modern businesses. It was also a chance to honor memorable events in the industry and inspire other professionals to strive for excellence.
A notable mention was Sharp Think’s Cosentino CNEXT 2024 Designer Summit, which bagged the Best Overall PR Event/Experiential Campaign (B-to-B). The event was lauded for its innovative way of connecting the design community across North America through unique and interactive presentations, stimulating discussions, and a first-of-its-kind virtual reality tour of Cosentino’s manufacturing facilities.
In the same vein, The Brand Agency’s Paramount+’s The Lodge won the Best Overall PR Event/Experiential Campaign (B-to-C).
Highlights from 2024 Experiential Event Awards
This immersive mountain-themed experience offers attendees a chance to explore the diverse portfolio of Paramount+. Garnering much acclaim in its second run, the event surpassed expectations through strategic and creative implementations.
The dual award winners, Carmichael and Sharp Think, were also recognized during the ceremony. Carmichael won for their ‘A Taste of Stella Italian Cheese’ festival and ‘Shaving and Grating our Way Across the Country with Stella Cheese’ mobile marketing tour. On the other hand, Sharp Think bagged the Best Pop-Up Store for their ‘HI-CHEW Bites Candy Shop,’ along with their acknowledgment for the Cosentino event.
The grand ceremony concluded with an acknowledgment of all winners and honorable mentions for their significant contribution to the PR industry. A reception followed, creating an opportunity for participants to share their experiences and hopes for the future. In the end, a toast was raised for all, underlining the importance of their contributions, and encouraging them to continue achieving in the field.
