USA Today gets blog figures (really, really) wrong

Duncan Riley> Most mainstream media sources have corrected their ways in 2005, with most now at least getting close to accurately referring to the number of blogs in the blogosphere, but not the USA Today.

Del Jones writes
in an article about CEO blogs that there is now 8.5 million bloggers in the blogosphere, and even justifies the figure by referencing it to Technorati.

One problem though, not only is Technorati about to hit 10 million blogs tracked, but even David Sifry on occasion notes that this figure is not representative of the whole of the blogosphere, only the sites Technorati tracks. For example, when was the last time you saw a South Korean blog on Technorati? Reports indicate that there are 15 million blogs in South Korean alone.

How about the fact that SixApart hosts over 8 million blogs alone on its 3 properties, LiveJournal, TypePad and MovableType. MSN Spaces has 7 million blogs as a at 21 April and probably even more now, and Google has millions again. So how in the world does the USA Today come up with 8.5 million. It’s called LAZINESS, and if ever there was a better example as what’s wrong with the MSM it’s this constant laziness in reporting alleged “fact” that is causing the damage. Where once the MSM was regarded as the source of truth, their laziness continues to cause them more and more damage. Del Jones, wake up and smell the blogosphere, because its about to bite you and your mates.

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Duncan

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