The ZDNet blog trap

This could nearly be titled “how to make old news new again”. ZDNet recently launched a blog called IT Facts in which it seemingly rattles off pieces of interesting IT statistics, including those related to blogs. On June 7 they posted the old news of the Pereus survey released at the beginning of April, (by ways of a Media Post article of May 4) which I’ve quoted a number of times here at the Blog Herald since the initial release. Problem is, because IT Facts is being listed in Google News a number of prominent blogs have posted the survey results as if they’ve just been released.

Top of the list, and again he should know better, is Steve Rubel who posts the results here, in a post dated 8 June. A number of other blogs then post on Steve’s post like the facts are a new story. I’ve seen it a number of other places as well but didn’t mark them at the time. I’m tempted to go into a Google News rant again, but I don’t want to bore everyone, but apparently old news is new again, even on Google News :-)

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Duncan

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