An interesting conversation emerging following a post by David Tebbutt at Teblog who writes that perhaps Robert Scoble has outlived his usefulness to Microsoft and this is demonstrated by the fact that he is now being allowed to wander around at will, attending geek dinners and generally meandering along.
Scoble not suprisingly disagrees, and Scoble’s mate Shel Israel does as well, but it still raises an important question, as a Tebbutt says:
“Robert Scoble has single-handedly softened perceptions of Microsoft. And, in the early days, that was terrific for him and for the company”
Which is true, but now that Microsoft has got the whole concept of the long tail and every man and his dog (accept Bill Gates himself) at Microsoft seems to be blogging and building customer relationships what purpose does Scoble server for Microsoft? Surely the niche one-to-one of all the Microsoft blogs with their respective customers and communities provides a much more cost effective and better CRM stratgey than does Scoble?
Food for thought.
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