Martin Neumann writes one of the better pieces I’ve read on the subject of why you should have a blog if you’ve got a home busines, which is probably why he was featured in Problogger’s 31 days to building a better blog. Some choice quotes:
“But as a home-based business owner, should I have a blog? To put it bluntly, if you conduct any part of your business over the internet, then Yes, you should have a blog….So why should your home-based business have a blog? Will it benefit me? The truth is, a blog is just one part of your marketing strategy, although it can quite easily end up being the most valuable and cost-effective way of marketing your business to new and existing clients. Come to see your blog as a means of getting closer to your intended market. With a blog, you are giving your home business a personality. You are chatting informally with your market and building that much sought after long-term relationship and trust.”
