IBM is to introduce a corporate blogging initiative that aims to encourage its 130,000 staff to become Robert Scobles for the company.
Silicon Valley Watcher reports that IBM hopes blogging could help keep employees loyal by galvanizing employees into an army of online evangelists for IBM’s products and technologies. Employees are to be taught what blogging is, and they will be guided on what is appropriate blogging content.
The goal is to help improve IBM’s competitive position in key IT markets by having more of its tech gurus participating in online communities and discussions.
