Intermix Media, the owner of social networking site and blog host MySpace, has been acquired by News Corp for $580 million USD.
The deal delivers some 30 websites to the News Corporation empire and is said to deliver a doubling of News Corps web traffic figures.
Although primarily a social networking site, the purchase is being reported by none other that the Murdoch empires first newspaper, the Adealide Advertiser, as a News Corp play into blogs with the headline of “News expands into blogs“. The question arises, if News Corp are reporting MySpace as a blog play, is this part of the wider strategy to get in on blogging in a bigger way, perhaps with the assistance the millions of MySpace users the company will now have access to?
