Which Is Better for Professional Use, LinkedIn or Facebook?

LinkedIn vs Facebook Professionals

In 2014, the top social networks were, in terms of number of month actual users, in order:

  • Facebook
  • Google Plus (surprise, surprise!)
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Vine
  • Snapchat

Not surprisingly, each platform has a specific target demographic, which is basically divided into two major sectors: professional use and personal use.

When it comes to profession and/or business purposes, the main contenders are Facebook and LinkedIn. The question about which platform serves a business best remains unanswered.

This can be attributed to several reasons, one of which is the long standing debate about how social media ROI can be measured.

As the guys at Buffer explains, they stopped measuring their social media ROI because it is “a bit of a thorny problem.

On the other hand, Hootsuite provides a guide on how to measure social media ROI.

So what is the case, really? For businesses and professionals, do you have to focus on ROI?

The answer is not a simple one, but one thing is for sure: you cannot ignore social media.

And that’s why we look at LinkedIn vs Facebook for professionals. Which platform will serve you best?

On the one hand, LinkedIn is seen as more credible for professionals. You don’t post pictures of what you ate, your cat, and you personal rants on the platform, do you? On the other hand, there are more active on Facebook. People who are potential customers.

See Also

Here is a quick look at stats about Facebook and LinkedIn, which will give you insights into the platforms, which may, in turn, help you decide which to focus on and what strategies to take.

linkedin vs facebook professionals

Source

After perusing the graphic, has your perception of the platforms changed in terms of professional use?

More useful reading:

Top 10 Important Things You Probably Didn’t Know About Social Media
The Biggest Social Media Game Changers for 2015

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Noemi T

Noemi T

RECENT ARTICLES

TRENDING AROUND THE WEB

A psychologist reveals the hardest to spot signs of a toxic person – “Most people won’t see these red flags until it’s too late”

A psychologist reveals the hardest to spot signs of a toxic person – “Most people won’t see these red flags until it’s too late”

Global English Editing

If you’re struggling with loneliness in retirement, say goodbye to these behaviors

If you’re struggling with loneliness in retirement, say goodbye to these behaviors

NewsReports

Self-confident women who don’t need validation from anyone usually display these behaviors

Self-confident women who don’t need validation from anyone usually display these behaviors

Hack Spirit

5 zodiac signs who tend to shine the most when the odds are against them

5 zodiac signs who tend to shine the most when the odds are against them

Parent From Heart

5 zodiac signs who make genuinely loving and caring parents

5 zodiac signs who make genuinely loving and caring parents

My Inner Creative

People who are distant over text but warm in person often have these 8 personality traits

People who are distant over text but warm in person often have these 8 personality traits

Global English Editing