After months of testing, Kanoodle is about to enter the RSS advertising market.
According to Search Engine Lowdown, the company is expected to introduce a self-service system that lets online publishers pair advertising with their RSS feeds. Called BrightAds RSS , the service takes advantage of Kanoodle’s keyword advertising system to match Web content to relevant ads. Once a publisher signs up, an advertising link will piggyback on its syndicated feed sent to third-party news readers.
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