Have spammers found a new way of using Blogs?

Regular readers to the Blog Herald would have noticed the rather bizarre link in our open referral log that reads: Discount Term Life Insurance – Save 70%. Always keen to check out referrals we visited the site and found no links to the Blog Herald. We thought nothing of it, until scanning Daypop’s Top 40 links and discovered the same link at No.3. Now given that the site doesn’t link to anywhere but its own server, how is it there on Daypop and The Blog Herald? Whilst some sites have dealt with Blogspam from this person/ site, how does it become a referrer? or do the spammers have a new method of manipulating blogs and blog lists? Any thoughts welcome.

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Duncan

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