According to research conducted by The Wall Street Transcript, corporate blogs do not lend themselves to creating corporate transparency due to the non-representative nature of those who submit posts and “the uncivil tone in which discourse is conducted in the blogosphere”.
David Wanetick, Managing Director of The Wall Street Transcript, said, “I do not believe that transparency is achieved by corporations sponsoring blogs which allow dissatisfied employees and customers a forum to protest. Of even more importance, I do not think that transparency beyond what is required by law is advisable. One reason is that excessive transparency arms adversaries with proprietary information and puts them in positions of advantage during negotiations.”
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