According to stillhq.com, Tower’s product development section has been “playing” with internal-only blogging for a week, and the test has been assessed as a failure with only 10 posts, and fewer comments.
Their conclusions can be easily applied to all blogs; -People aren’t reading the blog, which results in it not being a good way of communicating, yet, people don’t read the blog because there isn’t enough content.
(via webpronews)
