Corporate Blogging A Failure For Tower

According to stillhq.com, Tower’s product development section has been “playing” with internal-only blogging for a week, and the test has been assessed as a failure with only 10 posts, and fewer comments.

Their conclusions can be easily applied to all blogs; -People aren’t reading the blog, which results in it not being a good way of communicating, yet, people don’t read the blog because there isn’t enough content.

(via webpronews)

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