Business 2.0 values Druge Report at $120 million, Gawker Media at $76 million: ambulance called as Blog Herald editor starts to choke after laughing so much

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This would be posted in Satire-Humour if it wasn’t serious, so it makes a News Brief. Business 2.0 has valued the Drudge Report at $120 million USD and Gawker Media at $76 million USD based on some bizarre concept of value based on “eyeballs” as opposed to common business sense that considers ROI and profitability. Its so bizarre even Jason Calacanis has come out against it. Darren at Problogger has some fun and estimates that his blogs (excluding his b5media stake) are now worth $40 million USD. Based on this methodology The Blog Herald would be worth aprox. $2.2 million USD! I’ll start bidding at $1.5 million :-)

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Duncan

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