Audi sole sponsor for car blog

Newsobserver> McKinney & Silver, the No. 1 ad agency in the Triangle, is leading one of its biggest clients into uncharted territory in cyberspace. The U.S. unit of the German car maker Audi, at McKinney’s urging, has become the exclusive sponsor of a Weblog for car enthusiasts, called Jalopnik. “We’re spending not a lot of money and creating an inordinate amount of buzz,” said Doug Holroyd of the Durham-based ad agency. read more>