AdSense Blindness

AdSense Blindness
The MIT Advertising Lab’s Blog points us to a upcoming study being released by Jakob Nielsen that will likely have impact how blogs are monetized:

Jakob Nielsen has conducted an eyetracking study of webpages and is planning a series of workshops to share the results. “Is “text-box blindness” getting to be as bad as “banner blindness”? We don’t know yet, but in our eyetracking study, users didn’€™t look at the Google ads in the right-hand margin of this page any more than they did banner ads.”

I think this continues to indicate that the tried and true methods of monetizing using Google’s Adsense or Yahoo’s Publisher Network programs does indeed work – move the ads closer to your content, blend in the backgrounds and the borders, and so on. I expect as Nielsen’s results and study become public that we’ll see more and more of that – and alot less right sidebars on blogs.

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Matt Craven

Matt Craven

Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.

RECENT ARTICLES

TRENDING AROUND THE WEB

5 zodiac signs who will achieve greater happiness in February 2025

5 zodiac signs who will achieve greater happiness in February 2025

My Inner Creative

If a woman is genuinely classy she will show these 8 behaviors

If a woman is genuinely classy she will show these 8 behaviors

Global English Editing

9 subtle behaviors of people who struggle with FOMO, according to psychology

9 subtle behaviors of people who struggle with FOMO, according to psychology

Global English Editing

People who grew up without a loving mother figure tend to develop these 8 traits as adults

People who grew up without a loving mother figure tend to develop these 8 traits as adults

Global English Editing

7 traits of women who don’t mind being single, even long-term, says psychology

7 traits of women who don’t mind being single, even long-term, says psychology

Global English Editing

People who turn into lonely souls as they get older often develop these 8 habits over time

People who turn into lonely souls as they get older often develop these 8 habits over time

Global English Editing