Video is the present and future of online content. Mark Zuckerberg himself has gone on record saying that he believes video will soon dominate the internet as we know it. In fact, a study from HubSpot found that 54% of consumers want to see more video content from brands and businesses they support.[Read more…]
What Is Influencer Marketing?
Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experience about what they are advertising to their followers.[Read more…]
Online shopping is becoming increasingly popular because it offers a completely new type of convenience to customers. Being able to buy a product from the comfort of your home is certainly a seismic shift. As a consequence, many entrepreneurs have tried their luck in the ecommerce industry.
However, especially if you are a new entrepreneur, it could take some time to break into the market. As a matter of fact, a number of people struggle with getting their businesses off the ground, as they are not really sure how to go about it.[Read more…]
‘They said content is the king and we could not agree more’
But creating high-quality content isn’t everybody’s cup of tea. As a business, you need to be able to create content that your target audiences love reading. No matter how well-researched your blogpost is, if you haven’t written it in accordance with the tastes and preferences of your audience, then it’s redundant.[Read more…]
The world is becoming more interconnected as the world becomes increasingly mobile, global and diverse.
A recent article in Forbes reported that China Now Boasts More Than 800 Million mobile global consumers. Even in India, where the number of internet users has experienced rapid growth, users will very soon reach 627 million, primarily driven by growth in rural areas.
Like China, the population of mobile users is exploding so much that by 2022, it is estimated that there will be 829 million smartphone users in India.
This growth isn’t exclusive to China and India. Rural areas of Africa and Asia are Also increasingly online, reading about new trends, making business decisions and dreaming about their next purchase.
These statistics and trends should elicit both alarm and optimism among today’s bloggers who have grown comfortable with their mostly homogeneous audiences.
But what will these new segments, new cultures, and new opportunities want and need?
Will they be loyal audiences to your blog or will they start their own blogs that are more in tune with their own cultural underpinnings and linguistic requirements?
Will your blog be able to adapt to serve them or will it miss the opportunity that awaits to expand readership?
Could these new users start their own blogs that easily target their unmet needs that you neglected to plan for?
These are all good question, and all are within the realm of possibilities.[Read more…]
Though digital marketing is a compendium of multiple facets, blogging has been the driving force for every digital marketer to earn the much-needed edge over competitors.
According to Internet Live Stats, more than two billion blog posts were written in 2018 and almost three million blogs have been posted till date.
With blogging gaining increasing importance in the present day milieu, have you ever assessed your blogging strategy?[Read more…]
These days, product placement is everywhere.
Product placement — also known as embedded marketing — is an advertising technique where specific products or brands are promoted in another piece of work or media. It can involve anything from obviously branded products being incorporated into film or television, to verbal mentions to a subtle background appearance.[Read more…]
SEO has gone a long way since websites took shape. Gone were the days when they were all about keywords. Now, search engines became a lot more complex, yet better.
“How,” you ask?
With the help of structured data.
Structured data made it into the realms of SEO when Google, Yahoo!, Bing, and Yandex created a standardized list of attributes in 2011. This was called Schema.org, the precursor to the structured data we have now.
However, many still don’t know what structured data is.
Fortunately, we’re going to talk about that here as we’ll show you what it is, what it’s for, and how it can be used for SEO.[Read more…]
“Blogging is crucial to building your business.” You’ve heard this sentence over and over again and now you have finally decided to start a blog.
Indeed, running a blog can have an incredible impact on your business. As much as 47% of consumers view three to five pieces of content before they actually make a buying decision.[Read more…]
It all starts with the project proposal.
It doesn’t matter whether you’re selling a $100M ad strategy to Ford or a $1,000 blogging plan to startups, the quality of your proposal will have a marked impact on your results.
Writing a great project proposal isn’t just about cramming in as much information into the document as possible. Nor is it about using some copywriting tricks to convince clients.[Read more…]