The security of your information is paramount in the modern day. Cybersecurity issues are far more crucial than ever before. Hackers are common in the cyberspace and the consequences of hacking are often disastrous. Recent Wipro report indicates that 29% of breaches targeted personal information while 41% of total breaches were in the healthcare industry. Such statistics show that the nature of attacks has evolved and the targets have also increased. [Read more…]
Even with the wave of digital marketing trends like chatbots, email marketing still remains to be the most effective strategy when it comes to getting more leads and improving conversion rates.
Why? Because literally everybody you know has at least one email account that they use to communicate with people, both in their personal and professional lives.
Best of all, emails deliver results.
According to SalesForce, the average ROI of email marketing is a whopping 3,800%. That’s $38 earned for every dollar spent!
This reason is why lots of articles share techniques on how people can get more email subscribers. Whether you’re a blogger, a business owner, or a digital marketing specialist, you’re sure to get real results from building your email subscribers list.
But what if you lack time, expertise, or motivation to implement list building strategies?
Don’t worry because this article will teach you some easy list-building strategies that you can implement in five minutes or less!
For many, the idea of working from home represents a dream scenario. Whether you’re a parent or a globetrotter, the freedom and flexibility offered by working from your laptop is rather enticing.
However, these images of sitting by a beach working a few hours a day are just part of the remote work world. There are many things people don’t know about this lifestyle, including the fact that it can be difficult to find good people to work for. [Read more…]
E-A-T score is nothing new.
In the eyes of the all-powerful search engines, this concept first came to light in 2014 when Google’s Search Quality Guidelines leaked. As Google addressed this, we got a better idea of what the acronym was all about and how important it is in determining search engine rankings. [Read more…]
Let’s be honest, creativity is one of the most versatile and powerful resources in the universe. It is the origin of all innovation and is one of the few remaining things that machines can’t fully mimic.
From a marketing perspective, creativity has the power to do amazing things. It can transform even the most boring products, services, and companies into something noteworthy and make brands stand above the pack. Take Old Spice for example. The famous deodorant brand spent decades fading into obscurity until they took a drastic new creative direction in 2008. Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. [Read more…]
Bounces are your biggest enemy in a content marketing campaign. One of your biggest goals is to acquire traffic for your site, but what is that traffic actually for? You want people to stick around, read your material, and eventually convert to generate more revenue for your site. If they get to your blog and then bounce, that visitor is practically worthless to you.
Blogging is a mainstay of the internet. Anyone, anywhere can set up a blog with ease and start sharing their thoughts, experiences, and dreams. There are over 400 million blogs now, in various forms.
More recently, e-commerce has grown in sophistication, scale, and accessibility. Accordingly, a lot of blogs have started to monetize. You may be thinking about doing the same. Setting up an online store for your blog is an exciting step, but it’s also one easily mishandled. [Read more…]
Whether you are a commercial blogger or a personal blogger, it is always good to find ways to get more traffic to your site. There are many ways to do this but one approach seems to be the most promising: guest blogging or guest posting. Read on to know more about the other techniques and why the guest blogging method has risen to become one of the most popular digital marketing techniques in the search engine optimization arena. [Read more…]
Blog disclaimers might not seem like the most exciting thing in the world but they’re incredibly important. Without a disclaimer, you could be open to potential legal issues that arise from people reading your content. While it isn’t likely that you’ll get in trouble for running a blog without a disclaimer, why take the chance? A disclaimer keeps you safe and makes your blog look more professional. There’s no downside to having one but the trick is making one that covers every area that applies to your blog. To publish the right disclaimer, read on.
Nowadays, when in-house marketers cannot find a suitable solution to an existing problem, businesses turn to troubleshooters. These are professionals with innovative means of thinking, who are able to look at the problem from a completely different angle and find a new approach. In retail and ecommerce, there are puzzles, which can be impossible to solve by standard methods. [Read more…]