Your bounce rate is a statistic related to how your visitors behave on your website. The short version is that a “bounce” occurs when a user leaves your site after a single-page session; in other words, it’s a lost opportunity. Learning how to analyze your bounce rate, and more importantly, how to reduce your bounce rate, is vital if you want your blog to be successful.[Read more…]
You may think preparing a disaster recovery plan is the preserve of larger corporations, but any size or type of business benefits from having one. If the worst happens and your business is struck by a severe weather incident causing damage, disruption – or a major systems failure occurs – a means of recovering as soon as possible could be a life saver.
The objective of a disaster recovery plan
The point of a disaster recovery plan is to enable an ordered recovery from disaster with all supporting information to hand – for example special passwords or contact details of specific people who can help such as IT professionals.
Even detailed information such as where ‘emergency’ supplies of stationery and business paperwork such as accounting tax forms can be found or sourced easily in the event of, say, a fire or flood destroying supplies kept on the premises.
Flooding and fire can strike totally unexpectedly; if your business is based in a part of the US where hurricanes are likely the risk is greater still.
What should your recovery plan include?
As much detail as possible written down in terms of how you’ll get your business up and running as soon as possible if disaster strikes.
- Who should you tell if disaster strikes? Any particular suppliers? Perhaps some or all of your customers?
- Insurance policies – are the policy numbers and contact details easily accessible so you can contact your insurers quickly?
- What alternative location is available if you have to stop working out of your present one?
- What are your data backup arrangements?
- What are the contact details of key people you’d need to call in? For example, an IT professional or emergency electricians and plumbers
- What roles will members of your staff perform in the event of a disaster striking?
- Do you have an up to date list of business equipment (with photos ideally) to provide insurance companies with?
Most businesses rely to a greater or lesser extent on their data from a basic email list to fully integrated accounting, stock control and scheduling.
Any sort of data loss caused by a disaster whether natural or something like a cyber attack could prove hugely disruptive. Therefore, a disaster recovery plan should include detailed provision for data protection.
Back up everything
You’ll know that backing up data is important, but don’t forget tech such as smartphones – many people have very important information on these, so back them up too.
Back up to a storage system separately to your business computers and keep a copy away from your physical location.
The cloud is a very good way to store data remotely in a cost-effective way. Many people use cloud-based services already such as Google Drive and Dropbox; these may suffice for certain lower level storage or back up requirements, but for meatier needs a specialist cloud storage provider would be required.
Automatic backups can be set up; in the event of disaster, your data can soon be restored so helping get your business back on its feet quickly.
Minimizing effects of a disaster
While you may not be able to prevent a natural disaster, you can at least prepare for those you know you may be at risk from.
It could be as simple as having protective covers to hand to put over computers and other office machinery, and maybe moving equipment into a less vulnerable space if there’s a hurricane warning or similar.
If you do find yourself taking these protective measures, then date stamped photographs showing equipment protected like this will help if and when making insurance claims.
Review your plan
Along with creating a disaster recovery plan if you haven’t already, it’s important to review and update it as and when required. Over time your business is likely to change; equipment is replaced and you may find your current back up and data storage requires an upgrade.
2019 is kicking into high gear and it’s time to consider what is likely to change in the digital marketing ecosystem this year and how the change will affect you.
With the rate at which the digital marketing domain is getting revamped with social media, PPC, and content marketing as the major players, it can be hard and confusing to keep up with all of the changes.[Read more…]
Choosing the right hosting service for a website is crucial. It guarantees much better website performance overall, which can help increase page traffic and visitor retention. But with everything you need to know about web hosting, it can be difficult to make a decision. Below, online business owners can learn how to choose the best WordPress hosting service for your website to ensure the best possible website performance. These are the tools and features all the best hosting services will offer users.
Have you ever wondered how celebrity bloggers can get thousands of views right after posting their new content?
It’s not a form of black magic, mind you. It’s a digital marketing strategy called email automation.
You see, apart from quality content, your email list is the most valuable resource you can have as a blogger. Why? Because it allows you to quickly reach out to your audience.
With a qualified email list, you can direct traffic to your website without having to worry about algorithm changes or social media platforms. Plus, you can monetize your email campaigns by keeping your audience engaged and up-to-date with your brand.
In fact, bloggers who use email campaigns as part of their content marketing strategy have the potential to earn a higher revenue than those who don’t.
According to this survey, bloggers with an email marketing strategy earn up to 447% more than those without one. And even though email marketing seems like it requires hard work, you can easily set it up with a few simple email automation strategies.
And here’s the truth:
You don’t have to spend a lot of time (or money!) creating awesome email content to send to your subscribers’ list.
Here are some email automation tactics to ensure that you never lose touch with your audience:[Read more…]
Despite the fact that the market offers a wide selection of WordPress blog themes, it is not a simple task to launch one. Moreover, it is difficult to pick a field that would be popular yet not too competitive. Thankfully there are such articles as 11 suggested topic ideas for beginner bloggers that help novice bloggers the most beneficial field of their online activity.[Read more…]
You are worried, aren’t you? Worried that you’re wasting your time, worried that your blog won’t take off. Even though you studied and worked hard, you are not seeing the results you were hoping for.
The worst part? You have no clue why this is happening. After all, you did many of the things that experts were preaching. What’s the matter then?
Let me tell you a secret…[Read more…]
Are you getting more refunds than you can handle? Are you just worried about the future and what it brings?
Although refunds are a part of doing business, the number of them seems to be growing every year.
So, can you refuse a return with your POS system?[Read more…]
You’ve started a blog and you’ve found your groove. You’ve put in the time to build your space and have a solid, engaged readership and now you’re yearning to grow your blog into a sustained brand complete with sponsors. You might even have some brands that you’re speaking with that you think are a great fit for your blog.
Your next goal is to compose a sponsorship proposal that will send them over the moon. Securing sponsors is an art (as well as a science) and it can grow your blog into a trusted source of entertainment with solid traffic.
Investment blogs keep you updated on the stock market performance and movements and serve as your guide for investment options so that you get the maximum gains for your portfolio. Most investing blogs are created and written by financial advisers and market analysts who study economic data, fluctuation rates, interest rates and politics.[Read more…]