The world of social media marketing is buzzing with its hottest word – “ephemeral content”. Also referred to as temporary content because it lasts for 24 hours before vanishing from the platform, this type of content is by no means new, as it was introduced by Snapchat back in 2011.
So, what’s the reason for the buzz?
Well, it turns out that self-destructing content is actually a powerful tool for all kinds of marketing and promotion.
[Read more…]We are in the final days of the holiday marketing push. Make no mistake about it, holiday shopping started early again this year. But starting early rarely means finishing early when it comes to holiday shopping. Most shoppers aren’t willing to skip the holiday sales just for the chance to say they finished their shopping early. So, it’s not too late if you’re still trying to get eyes on your product or service.
[Read more…]Each year, there is a new wave of SEO trends that digital marketing geeks won’t stop talking about until the next year. 2019 is no different.
However, in this article, we’re not going to talk about the super popular trends, but the more under the radar ones that don’t seem to be getting enough attention. With that, here are 7 SEO trends in 2019.
[Read more…]WordPress plugins are an essential element for any blog owner running a WordPress installation because they add plenty of great options with just a few clicks of your mouse. From SEO optimization to visitor management to monetization, plugins have so much to offer.
As 2019 kicks off, consider checking out the best WordPress plugins available and see what they might add to your blog. We’re not including the usual suspects like Jetpack and Akismet. They’re great plugins but there are plenty of lesser known ones out there that might surprise you with all the functions and features they have to offer.
[Read more…]As a blogger, all you want is to share your ideas. So you create content on your blog.
But you should know, creating excellent content is not all there is to blogging.
In fact, if your content is not “branded,” it’s likely to get ignored.
Are you a random blogger slash virtual stranger?
If so, you shouldn’t assume your target audience has nothing better to do than check out what you cooked up in your blog.
You’ll end up breaking your own heart if you do.
If you don’t have a well-established brand, many people will not bother with you and your content.
So don’t be one of those bloggers who overlook the need for branding. Even if you perceive yourself as a business and not a brand, your branding matters.
And stop badgering yourself with the question, “Why is branding important?“. Instead, approach the matter head-on: make a brand.
In this post, I will tell you why you need to focus on your brand as a blogger. And for these reasons, you will understand why it’s a key ingredient in every blogger’s success!
[Read more…]As blogging becomes one of the predominant methods of delivering and consuming content, it’s print journalists who have a thing or two to learn from bloggers. But don’t be so naive to assume that you have it all together. Good print journalists can teach you valuable lessons as well.
[Read more…]Blog sections are a dime a dozen. At this point in time, everyone and their grandparents know how important blogging is to get a name out on the web.
However, while there are millions upon millions of blog sections, very few knock it out of the park when it comes to the quality of the content. As many bloggers quickly realize, getting things up and running is only the tip of the spear. Once you hit a wall with topics, the bulk of the battle involves keeping a consistent flow of fresh content that adds something new and substantial to the conversation. [Read more…]
Blogging is a two-way street.
Scott Chow of The Blog Starter thinks so, too. He says “Blogging at its heart is interactive.”
Every blog post is a platform where you can share ideas that your audience can discuss. It bridges like-minded people and gives birth to better ideas about the topic.
Then again, writing a blog post alone won’t do you much good. That is if you don’t promote it to blogging communities relevant to your niche.
So here’s a list of some of the best and most popular community blog sites. Use these sites to share your latest content and generate buzz to it!
A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.
Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.
[Read more…]
Every second counts in your online business. Literally.
Did you know that a second-long delay reduces conversion rates by 7%? That means, if your site suffers from a 5-second delay, your blog will lose 35% of its initial visitors.
Imagine your site or blog losing 35 visitors out of a 100 because it doesn’t load fast enough!
If your blog or site is loading immensely slow, don’t fret just yet. You can still salvage your site from loading time purgatory.
In this post, You will learn how to speed up WordPress site so you can convert visitors into clients effectively.
Without further ado, let’s do this!
