We talked about how comments matter in conversational marketing. While we all acknowledge that time is probably one of the biggest constraints we face, including comments in our social media marketing strategy can make a big difference. Why?
We are more comfortable hiring someone who engaged with us actively. While weak links in networking do help a great deal, direct recommendations and referrals come more readily after some interaction. In that, content in the way you think and articulate your expertise is still king – in the posts and in the comments.
In some cases, building credibility with other bloggers through thoughtful comments can help you launch your social media activities with a bang. People already know about you and your content. This of course works best when you’re willing to give away some ideas for the good of others.
There are 7 types of conversational marketing comments that matter:
Responding to a question in the post. This is pretty obvious, I know. It is however, the easiest way to participate by showing you are listening and are willing to give away information. Have you noticed also how responding to questions is becoming prominent in your LinkedIn Profile?
Adding a thought provoking question of your own. You are showing that you have considered the information provided and are willing to build on the idea by sharing your experience. I’ve seen lots of smart questions asked on Twitter, too — either to begin or extend a conversation that is then captured in a blog post. This is an example of integrated marketing in social media.
Making an open ended statement as additional thought. This is one of the best known forms of solicitation for further thinking and discussion. It works so well because it gives the other party(ies) the opportunity to add more information as you broaden the scope.
Pointing to other resources. Let’s face it, we don’t all have a full research department at out beck and call. When you offer knowledge to others, you not only look good, you build a reservoir of good will in the process.
Extending the conversation to other applications. This will definitely raise your profile with the blogger and all the other readers. And it may establish you as a knowledgeable source. Show them how something could be employed elsewhere. You may raise the question of why give away so many ideas. Trust me, the money is in the implementation. Ideas are free – or they want to be.
Providing an example as a case study. This will highlight the possibility of an interview as part of a subsequent post at that blog. You are establishing yourself as a domain expert in a particular field or for a topic.
Offering to co-author a subsequent post on a topic. It’s a more direct way to go from comment to a blog’s main real estate – the post – without saying you’d like to take over. This is especially useful if you don’t already have a blog of your own but have been very active and generous in the comments to other blogs.
I categorized them as conversational marketing because they show a degree of high involvement and can lead to establishing and deepening a relationship. What other types of comments worked for you?
When you think of your audience, do you think just of your visitors and RSS subscribers? If so, you might be missing out.
If you can extend your influence beyond your blog then you have many more opportunities, plus at the very least you have protection should your blog go down, or worse something catastrophic happens to feedburner. [Read more…]
You might be familiar with the “Nigerian” 419-type scams that have been flooding our inboxes for some time now. The story is simple. Someone tells you they need help transferring funds offshore, or that you’ve won millions in a lottery. Once you respond, they ask you for all sorts of information, and might even ask for small amounts of cash to help move the alleged money that is supposedly coming from another country. Some people have even gone to the extent of travelling to other continents in order to claim the money supposedly stashed somewhere.
Later on (sometimes weeks or months later) you will learn that you’ve been taken for a ride, and the perpetrators have been sucking money out of your gullible pockets!
Well the perpetrators of this crime are a resourceful bunch. Now the scam has evolved into something that affects blogs and bloggers as well. We were alerted by our former editor, Tony Hung, of this new take on an old scam. Basically, the scammers purchase ad space or text links from your site, and then send you a check for an amount greater than the agreed price. They then ask for a refund.
If you fall for the bait and sell something for $2000, you’ll receive a check for $3000. The perpetrator of the scam will then claim that a mistake was made and ask that you refund $1000 via money transfer.
So you send $1000 via money transfer, which cannot be stopped… and in the end when it finally clears, the $3000 check ends up being a fake.
It’s an old fraud that uses technology for a clever new bit of social engineering.
These messages are being sent to website contact addresses and are including the site name in the body of the message. This results in a message that feels almost personalized and might potentially lower the guard of the recipient.
Tony says bloggers should watch out for advertising deals that sound too good to be true, and should always wait for checks to clear.
As always, we would advise using common sense in these types of dealings. For instance when negotiating with direct advertisers of an unsolicited type (meaning we were approached, rather than the other way around), we usually ask for information first before invoicing them for the ad space subscription:
- URL and anchor text of the target site.
- Other text, if applicable (such as with paragraph ads).
- Creatives (images, animations, etc.) to be used, if it’s a button or banner ad.
- PayPal email address.
- Name(s) of the company(ies) or individual(s) behind the site.
While this is usually just for reference, it also helps us become selective with the ads we feature. Information also helps us learn more about the companies advertising with us. We wouldn’t want any inappropriate content to be displayed on our sites, would we?
Then again, if you’re the type who likes scambaiting as a recreational activity, or if you’re the adventurous type then you can probably scam them back, like what the folks over at 419eater do. But remember that this can also be time-consuming (I know, I’ve tried it!) and could be dangerous if you actually slip up and disclose your real identity or other information.
Again, common sense is usually the answer!
One of the many things I am still learning, but am completely fascinated in is advertising on the web. I have tried Google AdSense, just like pretty much every blogger, but did you know there are thousands of companies devoted to providing websites with advertising? Be they affiliate marketing sites, pay per click or payment per thousand impressions, there are many different options out there for bloggers to take advantages of.
If you have questions about advertising on your blog, leave a comment here and I will do my best to get them answered. Splashpress Media has dozens of experts in advertising and affiliate programs, and of course anything I can help with, I will definitely take the time to do so.
Lastly, I plan on doing a video questions and answers session which won’t be focused on advertising, but such questions would definitely be welcome. I am looking at doing the first live video Q&A session this Saturday at 8pm EST on Ustream.tv. Let me know if you are planning on stopping by, or what days and times would work best for you.