UK’s Yorkshire Building Society has announced a partnership with London-based agency, Be Broadcast, to handle its consumer public relations activities. As part of their responsibilities, Be Broadcast will drive initiatives to increase brand awareness, manage media relations, and align public communications with the values and goals of the company. The partnership aims to improve Yorkshire Building Society’s accessibility to its target consumers in the United Kingdom.
Be Broadcast, expanding its client portfolio in the financial sector, will support the company’s internal teams in areas such as customer engagement, content creation, and brand visibility. By leveraging their expertise in media planning and buying, they aim to deliver campaigns that resonate with the target audience. Furthermore, they focus on developing creative multimedia content to foster engagement and create strong customer connections.
The roots of this partnership trace back to six months ago, starting on a project basis. Be Broadcast played a crucial role in launching the £5k Deposit Mortgage campaign, which successfully increased the number of applications. This success solidified the partnership, setting high expectations for future collaborations.
Building brand visibility: Yorkshire partners with Be Broadcast
The synergy created by this alliance is seen as a significant step in the growth and expansion strategy of both companies.
Josh Wheeler, the founder of Be Broadcast, shared his excitement regarding this collaboration. He senses considerable growth potential and anticipates that the partnership will create beneficial synergy, especially in the realm of broadcasting. Along with expanding their own horizons, Wheeler is optimistic about future ventures, believing that this collaboration will drive innovation and success.
Yorkshire Building Society praised Be Broadcast for their strategic problem-solving abilities, acknowledging their remarkable contribution in strengthening customer interactions. Several successful initiatives, including the £5k Deposit Mortgage scheme, have been launched under this partnership. This collaboration is seen as an acknowledgment of the trust and confidence Yorkshire Building Society has placed in Be Broadcast.
Noting this as the first time they have publicly named Be Broadcast as their dedicated PR agency, Yorkshire Building Society has underlined the agency’s inclusion into their client list. With previous clients like The National Lottery and Check Point Software Technologies, Be Broadcast’s portfolio is set to expand even further. This new association showcases Yorkshire Building Society’s trust in Be Broadcast as their dedicated PR agency.
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