Yorkshire Building Society, a leading UK financial firm, is joining forces with London-based PR company Be Broadcast to overhaul its public relations and strengthen its brand image. This strategic alliance aims to improve customer engagement and refine message effectiveness. Be Broadcast will utilise its creative PR skills to reenergise Yorkshire’s brand and improve its media communications.
The goal is to amplify Yorkshire’s presence in the financial services industry and elevate its brand narrative. Bespoke messaging will be crafted to resonate with diverse stakeholder groups, ensuring potent brand communication. Additionally, Be Broadcast will manage crisis control and monitor media coverage for Yorkshire Building Society.
The AV Room division of Be Broadcast has been assigned with content production and distribution.
Enhancing Yorkshire’s brand with Be Broadcast
The team will identify opportunities for thought leadership, crisis management, and analytical support. The firm has worked with Yorkshire Building Society before, on the £5k Deposit Mortgage project, designed to support first-time property buyers in the UK.
Be Broadcast’s founder, Josh Wheeler, expressed his enthusiasm for bolstering the partnership with Yorkshire Building Society, predicting positive outcomes from the collaboration. Wheeler conveyed his optimism for fortifying the alliance in the future, with their joint knowledge, skills, and resources promising beneficial results. He affirmed their shared dedication to innovation and delivering value to their customers.
Laura Fozard, External Communications Lead at Yorkshire Building Society, commended Be Broadcast’s knack for enhancing customer communication. She emphasised their analytical prowess, which has been essential in maintaining a competitive edge. Fozard attributed significant customer engagement to Be Broadcast’s strategic approach and marketing acumen.
Furthermore, Be Broadcast’s impressive client portfolio includes prominent organisations like The National Lottery, Check Point Software Technologies, and the University of Cambridge, echoing the company’s versatility and capability in the field.
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