Just when you thought you saw the last of the PayPerPost copycats (who reincarnated themselves into IZEA), it looks like another company wants to pay users to insert various ads within their Twitter stream.
(Be-A-Magpie) Advertisers create campaigns providing a message and some keywords. Matching twitterers are selected, costs are calculated based on # of followers and hotness of the topic. Ads will be blended into the message stream: 5 tweets, one ad, 5 tweets, one ad…
Ironically Be-A-Magpie seems to be following the initial footsetps of IZEA by not requiring users to provide disclosure or even warn twitter followers that the tweet is an ad (say for example by posting [SPONSORED] within the tweet).
The service is already drawing negative reviews over at TechCrunch as well as from Robert Scoble (via FriendFeed), although only time will tell whether or not Twitter will take action against the service.