When is a blog not a blog: when readers don’t know any differently

More interesting research, this time from Nielsen//Netratings that found that a decent sized portion of blog readers don’t actually realize they are reading blogs, and not only that, they don’t even know what a blog is.

The survey found that 13% of people who visited blogs didn’t know what a blog was, and more incredibly 66% of people visiting a blog didn’t realize they were visiting a blog, basically they just thought it was another web site.

Whether this is bad I don’t know. I’m sure people here would work it out: the “blog” in the “Blog Herald” would probably give it away, but the question remains, is it really a bad thing that the majority of blog readers don’t actually realize they are reading blogs? If they did would they think less of the sites? What do you think? leave your comments.

See Also
Retail Future Nominees

(via Buzzmetrics)

Picture of Duncan

Duncan

RECENT ARTICLES

TRENDING AROUND THE WEB

7 signs you’re in a relationship with someone who lacks emotional depth

7 signs you’re in a relationship with someone who lacks emotional depth

Baseline

10 personality traits of men who show true loyalty in a relationship

10 personality traits of men who show true loyalty in a relationship

Global English Editing

10 signs you’re giving way too much and your partner is taking advantage of it

10 signs you’re giving way too much and your partner is taking advantage of it

Small Business Bonfire

4 zodiac signs who are definitely on the right path in life

4 zodiac signs who are definitely on the right path in life

Baseline

7 clever ways to show a master manipulator you won’t play their games

7 clever ways to show a master manipulator you won’t play their games

Small Business Bonfire

10 subtle signs you are actually an extremely likable person

10 subtle signs you are actually an extremely likable person

Global English Editing