An interesting article over at WebProNews today on the rise of the whole “Blog and Ping” theory where you basically create spam blogs to get your non-blog sites indexed on Google. Interesting in that it doesn’t just describe what the latest rort is, it actually advocates for it: to quote John Taylor…
“So, if you have a blogger.com account you can add content from other websites to the content of your blog and when you blog the content of your site the URL of the page you are blogging is automatically attached. That way, when Google’s spiders index your blogger.com pages, they see your website URL within the content. If that URL isn’t listed in the Google database, the spiders are almost certain to follow the link to index your site…Blogging and pinging is a really effective method to get your site spidered by the major search engines and, more importantly, getting those all important links.”
Basically, set up a spam blog, post junk to it, preferably stolen from another site, make sure your site is linked in the blog, and bingo: you get your site listed in Google.
I wonder how closely WebProNews is actually monitoring the content they are publishing? Maybe they should change their name to WebRortsNews? A note to other, reputable writers who are republished on this site: I’d be suggesting that if WebProNews allows this stuff to be published then you could become tarnished with this immoral brush. I’d be very careful.