Dell computers made a huge splash when they sold millions of dollars worth of product through their Twitter account and now Twitter themselves are getting in on the action, using @EarlyBird to spread deal love to followers.
The program is simple, Twitter allows advertisers to pitch their best deals, then Twitter picks the best deals, charges those advertisers to display their ads and sends the tweets to the account which can be tracked by visitors to the profile. Users who are following @EarlyBird will also see new ads in their timeline.
As the name would suggest, some deals are time-sensitive (early bird gets the worm), while other deals may be limited by supply. Twitter also warns that some terms may apply for certain offers.
Paired with Promoted Tweets, EarlyBird once again signals a growing revenue model for Twitter. The new account couldn’t come at a better time for the world’s second largest social network which could use revenue to expand their operations, hopefully leading to less server issues that recently have led to continued system overloads.
Twitter released a simple statement on the official account (also the only statement so far):
“We believe that surfacing deals through the @earlybird account will help you discover the best of those deals.”
What do you think about this new program? Will you be following @Earlybird. In any case it could be a nice supplement to Woot and other deal sites which must be visited to find deals. I’m following the account just to see what kind of killer deals Twitter can find.