According to Quantcast, Tumblr is now receiving 10.7 million uniques when compared against Typepad’s 10.6 million stateside, although the gap between the two services expands once you include international users.
Currently Compete.com disputes Quantcast claims (their analysis shows that Typepad receives more traffic in the US than the nimble micro blogging site), although Compete does show that Typepad is slowly waning while Tumblr’s traffic continues to soar year after year.
Typepad’s waning popularity could have more to do with economics than features, as Tumblr’s freemium model is probably much more appealing to users than Typepad’s premium service (especially when one considers the recession the world is in).
Regardless of which number you use, Typepad’s fall from grace (at Tumblr’s expense nonetheless) will probably motivate other blog platforms to follow WordPress’s lead and mimic the micro blogging site.
Although it still isn’t too late for Six Apart to revamp Typepad and reclaim the bronze (as currently WordPress and Blogger hold the silver and gold, respectively), the company may want to redouble their efforts on making Typepad more appealing (perhaps by dropping the price?), as falling into irrelevancy could ultimately hurt their bottom line.
Update: Image changed to be more suitable to the public.