TSLA extends services with creative PR integration
The Secret Little Agency (TSLA) is extending its reach by integrating creative PR and communication services into its advocacy branch, PPurpose. This move aims to build upon its reputation in experiential and cultural programming, demonstrating TSLA’s commitment to refining its service offerings to meet evolving client needs.
Eunice Tan, Group CEO of TSLA, envisages a future for PPurpose that breaks into an ever-evolving PR industry. This approach, she believes, will deliver authentic narratives that influence culture, fostering lasting brands and communities.
As part of its revamp, TSLA is transforming PPurpose’s visual identity to symbolize constant motion, embodying the agency’s aspiration to inspire cultural change. This makeover ranges from a fresh logo and color scheme to a completely renovated website.
PPurpose is also shifting its focus towards long-term brand narratives.
Expanding TSLA’s reach through creative PR
The idea is to move away from short-term, influencer-led campaigns and instead create lasting cultural impacts through powerful messaging. This strategy also leans towards active customer involvement, fostering a loyal community aligned with the brand.
Emphasizing impactful narratives, PPurpose aims for a sustainable, deeper level of audience engagement. Such an approach promotes brand longevity, encouraging a brand culture that consumers resonate with. TSLA’s recent win at the creative pitch for Waterbomb 2024, a renowned music festival in South Korea, epitomizes the success of this transformative approach.
A strategic move from auto-centric services to wider event management consulting, this win positions TSLA for an intriguing future in various entertainment sectors. This transition marks a promising milestone, with the industry eager to see if TSLA’s rebranding initiatives will amplify its standings in a highly competitive market.
