‘This Isn’t the Year’: Politicos Cynical on Net’s Role in Campaign Ads

OJR gives an interesting run down on blogs and the internet in general and how that although it is being used extensively, the use doesn’t match the add spend.
OJR> “…”This isn’t the year,” said Jonathan Trenn of Pericles Communication, who helped Bush-Cheney with its online advertising. “You need people who have credence and expertise in both online and politics … No one’s been fired for buying TV. In 2000, in March, April, and May, Bush and Gore spent $14 million on TV. This year, in the same period, Bush and Kerry and 527 groups spent $155 million on TV. Media consultants are still devoted to TV.” read full story>

Picture of Duncan

Duncan

RECENT ARTICLES

TRENDING AROUND THE WEB

7 signs you’re in a relationship with someone who lacks emotional depth

7 signs you’re in a relationship with someone who lacks emotional depth

Baseline

10 personality traits of men who show true loyalty in a relationship

10 personality traits of men who show true loyalty in a relationship

Global English Editing

10 signs you’re giving way too much and your partner is taking advantage of it

10 signs you’re giving way too much and your partner is taking advantage of it

Small Business Bonfire

4 zodiac signs who are definitely on the right path in life

4 zodiac signs who are definitely on the right path in life

Baseline

7 clever ways to show a master manipulator you won’t play their games

7 clever ways to show a master manipulator you won’t play their games

Small Business Bonfire

10 subtle signs you are actually an extremely likable person

10 subtle signs you are actually an extremely likable person

Global English Editing