Super Bowl 50 will probably be remembered as Peyton Manning’s last game and a huge moment in Cam Newton’s maturity as an NFL quarterback. (Coldplay has virtually already been forgotten, thankfully.) But Super Bowl 50 will also be remembered for one of the strangest commercials I’ve ever seen: Mountain Dew’s Puppymonkeybaby.
We’ve had weird Super Bowl commercials before, but this year, Mountain Dew’s new Kickstart commercial truly took weird to a new level with the unfortunately unforgettable Puppymonkeybaby. The advertising agency that came up with this really strange ad definitely understands viral content; Puppymonkeybaby is just the kind of commercial that takes on a life of its own on the Internet, making it much more than just a Super Bowl ad. Puppymonkeybaby has suddenly become an Internet sensation, and in the hours since the ad was aired during the Super Bowl, Twitter has spoken.
https://www.youtube.com/watch?v=ql7uY36-LwA
If you missed the commercial during the Super Bowl, here it is. Three guys are hanging out and watching TV when, suddenly, a Puppymonkeybaby, literally a figure with a pug’s face, a monkey’s torso and arms and a baby’s legs, walks into the room and offers them Mountain Dew Kickstart, a drink that combines Mountain Dew, juice and caffeine. I’m not sure why I’m trying to rationalize this, but the Puppymonkeybaby is a really weird analogy for the Mountain Dew drink. It’s three things combined… get it…?
With Puppymonkeybaby, Mountain Dew really tapped into what the Internet loves, but not everyone was totally impressed with Puppymonkeybaby. Al Roker of NBC’s Today Show couldn’t get on board with Puppymonkeybaby.
Ummmm. #puppymonkeybaby freaks me out
— Al Roker (@alroker) February 8, 2016
Mountain Dew decided to respond to Al.
@alroker Hey now, on Wednesday you wanted to meet #puppymonkeybaby. Guess we will just cancel that flight to NYC. pic.twitter.com/nw73GBtFox
— Mountain Dew® (@MountainDew) February 8, 2016
But many people loved the strange commercial.
Mountain Dew knows exactly what the internet craves #PuppyMonkeyBaby #SB50
— Laina (@laina622) February 8, 2016
https://twitter.com/iblamejared/status/696535598132174848
Obviously, Puppymonkeybaby was the only thing that could be responsible for Eli Manning’s face in this shot.
https://twitter.com/forrestkoba/status/696532100854345728
Mountain Dew presents the #PuppyMonkeyBaby, a horror-hallucination of brand awareness. https://t.co/9g5UbZDkih pic.twitter.com/Ux6swKccHx
— Gawker (@Gawker) February 8, 2016
What do you think about Puppymonkeybaby? Does it make you want to drink more Mountain Dew? Let us know in the comments below.
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