The creative agency, The Heard, has been brought on board by Monster Energy for the launch of a new ‘performance’ product line in the UK and Sweden. This signifies a major step for The Heard, showcasing their prowess in the energy drink sector.
The team at The Heard, under the leadership of Roxy Kalha, will conceive, design, and execute advertising campaigns for Monster Energy’s latest product line. This exciting collaboration is expected to broaden Monster Energy’s market reach and put The Heard in the limelight of the energy drink market.
With its first anniversary looming in March, The Heard is charged with leading a robust media and influencer strategy for introducing Monster’s newest products. Their target is to arouse significant public curiosity surrounding Monster’s innovative offerings. The Heard has done an impressive job leveraging social media, blogs, and vlogs to boost online visibility for Monster’s products.
In addition to managing media interactions and leading creative press office, the agency will also profile brand ambassadors, organize promotional events, and support other marketing endeavors.
The Heard’s strategic role in Monster Energy’s expansion
They will also cooperate with relevant influencers to boost brand reach and showcase Monster’s brand image. The agency will set performance indicators to gauge campaign success and make necessary adjustments for alignment with the brand’s overall objectives and values.
Although specific details of Monster Energy’s new drink range are yet to be released, the project is anticipated to continue until the end of the year. Roxy Kalha hints at unique future campaigns and a possible extension of cooperation until 2025.
Léa Bourgeteau, the EMEA senior communications manager at Monster Energy Europe, lauds The Heard’s understanding of the forthcoming launch strategy, praising their innovative use of social media and targeting strategies. She further reiterated The Heard’s commitment to the partnership and their relentless efforts in ensuring timely achievement of goals.
Roxy Kalha expresses immense pride and enthusiasm for their first multi-territory project and the chance to thrust the new Monster Energy range into the UK and Sweden markets. Aside from Monster Energy, The Heard’s client list entails other prominent businesses like Rudy’s Pizza and Dutch Barn Orchard Vodka.