Though it’s quite hard to tell exactly what the deal is from the incredibly short press release (hampered by my inability to read Swedish on the web site), it seems that Metro Nordic, part of Metro International, has launched a “user-generated content concept” in Sweden that will put qualified bloggers on the company’s payroll.
It sounds as if chosen bloggers will be given the blogging tools they require to write their own content for the site, and will be paid relatively to how many times their article is viewed, once they reach a certain threshold of page views.
“When bloggers achieve the requisite numbers of page views per month, a bank account is automatically created and a MasterCard is sent to the author.”
Additionally, newspaper editors can hand select the best content from their bloggers for publication on the national edition of Metro Sweden, and on metro.se, reaching a combined audience of over one million readers.
Metrobloggen.se (Swedish)
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