STRABAG partners with Oxygen for strategic communication enhancement
Europe’s leading construction company, STRABAG, has entered a strategic partnership with Oxygen, a renowned Romanian communications and public relations agency. The partnership arises from Oxygen’s expertise in PR activities coupled with understanding the construction industry’s opportunities and challenges.
Oxygen’s role lies in boosting STRABAG’s public image and enhancing their communication strategies. Oxygen’s know-how in crisis communications, media relations, corporate social responsibility, digital PR and content development will prove beneficial for STRABAG.
The partnership highlights STRABAG’s commitment to expanding their reach across Europe and beyond. Oxygen will employ effective PR protocols to enrich STRABAG’s relationships with stakeholders, aiding them in navigating the swift digital transformation within the construction industry.
The two enterprises are optimistic about their collaboration benefits, aiming to boost STRABAG’s reputation and performance through effective communication strategies matching the company’s vision and the dynamic market environment.
STRABAG has consistently marked its footprint in Romania for the past thirty years through various innovative projects.
Enhancing STRABAG’s communication with Oxygen partnership
They have notably contributed to national infrastructure projects and to the construction of the Agigea port, a critical link in regional shipping.
As STRABAG commemorates its 30th anniversary in Romania, it underscores the insistence to transition to eco-friendly construction practices and materials. STRABAG aims to achieve carbon neutrality across its supply chain by 2040, reflecting its commitment to a sustainable future.
Ingrid Băltărețu, STRABAG’s Marketing & Communication Officer, highlights the importance of this significant year and voices confidence in the partnership with Oxygen. She emphasized STRABAG’s dedication to sustainable practices and environment-friendly projects.
Veronica Plăcintescu, Oxygen’s Head of PR, sees the partnership with STRABAG as an endorsement of Oxygen’s status in the sector. She stresses that 2024 will be significant as they aspire to impact worldwide changes positively and support sustainability initiatives.
STRABAG, known for its focus on innovation, leads in construction services ranging from design, construction, to renovation services. STRABAG’s continuous exchanges with universities, research facilities, and innovation centres worldwide enable them to stay at the forefront of industry advancements.
STRABAG is committed to creating value for shareholders, offering career opportunities for its employees, and positively impacting the communities where it operates, demonstrating operational excellence across the board.