Here’s an excerpt:
3. Celebrities don’t count. You can always start by getting followed by a few celebrity Tweeters like Scoble, Calacanis and Loic. But they give you no credibility at all because they simply follow everyone. Their purpose is to be a new media star and it works well for them. But is that what you want from Twitterville. Those of us who have been around for a while see no value in their being listed at as Followers, because they follow everyone.
Shel’s tips aren’t anything profound – but they do represent a good guide for someone new to twitter who is looking to make the right impression.