Microsoft uber-blogger Robert Scoble has called on bloggers to participate in a massive Google-bomb against UPS over anti-blogging comments made by Robert Manning, Director, Interactive Communications for UPS, in which he refers to blogging as a fad and calls on digital marketers to essentially stop using blogs.
Scoble proposes that UPS be shown that power of blogs by linking the term shipping to the website of UPS rival Fedex (UPS currently holds no 1. spot on Google).
Strangely though, he later posts that the idea is a juvenile one and he is striking it out, whilst not actually striking it out. The real question is though is was Scoble nobbled by his Microsoft overlords? Did UPS put pressure on Microsoft to get Scoble to back down?
Update: there is some suggestion that the coding from Scoble’s Radio Userland software isn’t working properly, perhaps only in Firefox, but you’d expect this from a Microsoft employee :-)
serious though, I accept Roberts explanation, although I still stand by the fact that that blogs are not a fad.