Paramount amplifies ‘Smile 2’ suspense with Naomi Scott focus
Paramount Pictures is ramping up the marketing for their forthcoming horror film sequel, ‘Smile 2’, with a key emphasis on the character Skye Riley, performed by Naomi Scott. This points to the studio’s belief in Scott’s capability to carry the sequel’s intrigue and narrative.
In a unique promotional twist, Paramount has initiated an Instagram account devoted to Skye Riley, serving fans with exclusive previews, hints and content. Among the posts, a teaser for a new song release on June 18th has ignited speculation that the ‘Smile 2’ trailer might also drop on the same day.
To whet audience appetite further, Paramount released a chilling 32-second teaser featuring Naomi Scott as Skye Riley, alternating between eerie snapshots of a haunted house and lyrical snippets from Scott’s song.
However, amid these revelations, many aspects of Paramount’s marketing strategy remain a mystery, leading to conjecture about potential high-profile partnerships, unconventional promotions, and celebrities involved. This speculation only heightens anticipation, securing ‘Smile 2’ as one of the most eagerly awaited events of the year.
The film itself continues the gripping narrative of Naomi Scott’s character encountering paranormal events suggestive of possession.
Intensifying ‘Smile 2’ anticipation with Naomi Scott
The cast includes returning actor Kyle Gallner and new faces Rosemarie DeWitt, Dylan Gelula, and Raúl Castillo, all set to deliver stellar performances.
‘Smile 2’ was mainly shot in New York City and the Hudson Valley by the accomplished director Parker Finn, incurring even more interest. Similar to its predecessor, peculiar smiling images play a significant role in the film’s marketing, leaving audiences intrigued about what lies within the movie.
Last but not the least, an October 18th release date is set for ‘Smile 2’. This date is rapidly approaching and with it, the rising competition in horror film promotions. It’s a clear indication of the Paramount’s confidence in the potential success of ‘Smile 2’. Anticipation is peaking amongst fans and moviegoers, further ramping up the excitement around this release.