Om Malik, over at Gigaom, interviewed Todd Vernon, CEO of Lijit, about their startup and their plans for monetization over time:
The company’s widget is used by more than 4,500 publishers, mostly blogs, with 60 new ones joining every day. So far, they are seeing about 330,000 searches a day, and the company plans to build an opt-in ad-network around these searches.
Vernon explained that since the company has more contextual information -– such as the topic of a blog and the very content being created by the blog writers — it can target advertising at a more granular level and, as a result, get better click-throughs.
Lijit recently raised $7.1m in a second round of funding.