Nick Denton Believes In Content

The king of Gawker Media, Nick Denton, is featured in an interview over at Ad Age. Naturally, a lot of the focus is on advertising revenue and the fact that Denton doomed it last year, and then did well enough after all. While online revenue for a blog network like Gawker Media is interesting, this caught my eye:

If a good exclusive used to provide 10 times the traffic of a standard regurgitated blog post, now it garners a hundred times as much. That should be reassuring to people. The content market is finding its new balance. Original reporting will be rewarded.

Denton then goes on and talks about recent strategic hires to strengthen the voice of the network’s key titles. Content is king yet again, eh?

Thord Daniel Hedengren

Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.