This Long Tail of content consumption on the Net is where blogs fit in perfectly, because no matter how obscure your content subject or niche, there will always be an audience looking for your content.
The problem is making yourself known to that audience.
And that’€™s where 9rules comes in.
Suffice to say that I completely agree with Mike that niche blogging is the way to go – and his post explains this in a very convincing way.. and if you’ve read Chris Anderson’s The Long Tail then you’ll understand exactly where both Mike and I are coming from..
The tough part is getting attention to that content. I know from talking with successful bloggers that one of their biggest challenges is getting a new blog off of the ground in a way that positions that blog for long term success.
Joining an active community like 9rules is one way to do that – gaining exposure for your blog and being able to talk with others who have been able to break out from the pack.
And one cannot argue with the results…
Update: I have more to say about this on tomorrow’s podcast…
Update #2: You can also follow the TechMeme discussion around this topic.