On June 24, 2024, Rob Stone, a cherished music and marketing icon, died at the ripe age of 55 after a year-long private battle with cancer. His death was announced by his family and co-CEO, marking the end of a bountiful career that revolutionized music promotion and marketing.
Stone co-founded both Fader Media and Cornerstone Agency, leaving behind an unmatched legacy in these fields. His strategy of creating unique partnerships brought countless artists into the spotlight. Amid his tremendous professional success, Stone was also known for his generosity and commitment to philanthropy.
Stone, along with his partner Steve Rifkind, founded Cornerstone Agency in 1996. Their integration of entertainment and commerce sparked change within the industry. Brand partnerships within music- a cultural norm today was pioneered by Rifkind and Stone.
In 1997, Stone along with his friend Jon Cohen, embarked on a venture that led to creating the music platform, The Fader.
Rob Stone’s impact on music marketing
The platform, rooted in hip-hop, showcased a harmonious blend of mainstream and indie talent and was instrumental in propelling the music scene to new heights.
Stone’s journey as a leader did not stop; he led The Fader through the dawn of the new millennium, utilizing strategic management. The platform’s reputation soared when pop icon Britney Spears graced its cover in 2001. Despite its escalating accomplishment, The Fader maintained its roots within hip-hop, regularly redefining the outline of music journalism.
Apart from being a traditional magazine for DJs, Stone and Cohen transformed The Fader into a platform for emerging artists, curating a unique blend of rap and indie music. Their distinct work can be traced back to their third lead story featuring an engaging dialogue between the musicians Beck and D’Angelo.
Stone and Cohen’s legacy at The Fader expanded internationally through Fader Fort events, Fader Films, and the Fader imprint. Despite The Fader’s expansion, the platform has remained true to its humble roots.
Jon Cohen mourned over the loss of his colleague, expressing his grief over losing his remarkable collaborator. He highlighted Stone’s transformative efforts within the music scene and his unwavering bravery during the silent fight with cancer. The loss of Rob Stone left an irreplaceable imprint on the music industry that will continue to resonate and inspire for generations to come.
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